Then we edit the film and choose the best pictures. This is done in tandem with the star; the creative director, Cindy Searight; the photographer; and myself. Then we allow the postproduction process to happen, where we mark up the photograph to correct any awkward wrinkles in the blouse, flyaway hair and other things that might detract from the beauty of the shot. This is art, creativity and collaboration. It’s not, as in a news photograph, journalism. It is, however, meant to inspire women to want to be their best. That is the point.
…
Did we alter her appearance? Only to make her look her personal best. Did we publish an act of fiction? No. Not unless you think all photos are that. But in the sense that Kelly is the picture of confidence, and she truly is, then I think this photo is the truest we have ever put out there on the newsstand.
(my emphasis)
from Pictures That Please Us: Lucy’s Blog: Self.com.
A bit contradictory, don’t you think? (found via jezebel).
Update: Joerg Colberg also had a post about the use of photoshop and mags: “Photoshopped images: the good, the bad and the ugly” – Conscientious.
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